PLEASE DON'T BE SHY.
So I've had some feedback from Waterstones regarding the book and potential readers.
People are still quite nervous about asking for the book if they can't find it in store. I have few solutions. Maybe ask for the authors name instead of the book cover. Print a picture of the cover and take it in and do lots of pointing and whispering. Set the fire alarm off and then grab the shop assistant before they leave. Seriously just ask for the book, nobody will think less of you or suspect you've got a knicker and biscuit fetish.😂